"I have endeavoured in this ghostly little article, to raise the ghost of an idea, which shall not put my readers out of humour with themselves, with each other, with the season, or with me. I am here today, your digital Jacob Marley, to show you how you’ve been squandering your Twitter life. Bah humbug, you say? Well, we’ll see."
— Lovely: Lifechanging Twitter Hacks